Setting and Tracking Company Goals with Objectives

Objectives let you define company-level goals and see how your Rocks contribute to them — all in one place. Instead of tracking organizational progress across scattered documents and meetings, you can connect day-to-day execution directly to the bigger picture.

How it works

Objectives sit at the top of your goal hierarchy. You create them at the company level to define what your organization is working toward, then link individual Rocks to the Objectives they support. As those Rocks progress, MonsterOps rolls their status up automatically, giving you a live view of how the whole organization is tracking at a glance.

How goals fit together

MonsterOps organizes work across three time horizons:

• Objectives set the long-range direction and work best on a 6-month to 1-year horizon.
• Rocks are the major priorities that move an Objective forward. They typically span one quarter, with milestones roughly every month.
• Tasks are the concrete steps that complete a Rock, and operate on a weekly cadence.

Linking these levels together is what allows progress to flow upward — from weekly tasks, to quarterly Rocks, to company Objectives.

Create an Objective

1. Navigate to Objectives in your team.
2. Click to create a new Objective and set a target date.
3. Open a Rock and link it to the relevant Objective.
4. Return to the Objectives screen to see combined progress across all linked Rocks.

Track progress

Progress shown on the Objectives screen reflects the combined status of every Rock linked to that Objective. As teams update their Rocks and complete milestones, the Objective's progress updates automatically — no manual roll-up required.

The progress display

Each Objective shows its progress two ways:

• A percentage representing how much of the linked work is complete
• A ring meter that visually wraps that percentage and changes color based on the overall health of the linked Rocks

The ring color reflects the weakest Rock status linked to the Objective, following this priority order (worst to best):

1. Off-Track (most urgent)
2. At Risk
3. Planned
4. On-Track
5. Completed (best)

This means that even if most linked Rocks are healthy, a single Off-Track Rock will cause the ring to display the Off-Track color. The design surfaces problems early instead of letting them get averaged away.

Active and Archived tabs

Use the Active and Archived tabs to keep your view focused. The Active tab shows the Objectives your organization is currently working toward. The Archived tab keeps completed or paused Objectives out of your main view while preserving them, so you can still revisit past goals and keep track of what your organization has accomplished over time.

Update a linked Objective

Objectives aren't fixed once they're set — you can adjust them as priorities shift:

• Update the linked Rock or milestone. Open an Objective to change which Rock is connected to it, or update the milestones on a linked Rock as the work evolves. The Objective's progress recalculates automatically based on the current links.
• Adjust the due date. Change an Objective's target date if your timeline moves, so the goal stays realistic and the progress view stays meaningful.

Tips for getting the most out of Objectives

• Link Rocks to an Objective whenever you create them. This is strongly recommended — the Rock's progress flows directly into the Objective, and Objectives with no linked Rocks have no progress to display.
• Set Objectives on a 6-month to 1-year horizon so they capture meaningful direction without becoming stale.
• Make sure each Objective has at least one linked Rock, since progress is calculated entirely from the Rocks connected to it.
• Pay attention to the ring meter color — it tells you whether any linked Rock is in trouble, even when the overall percentage looks healthy.
• Revisit your Objectives screen regularly — it's designed to be a quick health check on organizational progress, not just a setup screen.

Permissions

Creating, editing, archiving, and deleting Objectives is restricted to Owners and Admins. Members attempting any of these actions will see a red popup blocking the change.

However, Members can still influence an Objective's progress indirectly: because Rocks (which Members can create and edit freely) can be linked to an Objective, a Member's work on their Rocks flows up into the Objective's percentage and ring meter. Members can also assign their Rocks to existing Objectives from the Rock's edit view.

In practice this means:

• Direct Objective management (creating, archiving, changing the target date, deleting) — Owners and Admins only.
• Indirect Objective progress (through linked Rocks) — open to everyone, since Rock creation and editing aren't gated.

Things to keep in mind

• Direct edits to Objectives (create, edit, archive, delete) are restricted to Owners and Admins. Members will see a red "Only organization owners or admins can perform this action" popup if they try.
• Members can still affect an Objective's percentage by adjusting Rocks linked to it, since Rocks are open to all team members.
• Objectives are not shown in the Calendar, even though they carry a target date. Check the Objectives screen directly to see what's upcoming.
• Archived Objectives are preserved and reversible. Deleted Objectives are permanently removed.

Related articles

• Linking items together
• Using the Rocks tab
• Using the Team Dashboard